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Robert Half Google Tag Manager Specialist in Atlanta, Georgia

Description

Google Tag Manager Specialist (E-commerce Launch) - Part-Time

The Role

We're seeking a talented Google Tag Manager Specialist to join us on a part-time basis as we launch our e-commerce site. You'll play a critical role in setting up the foundation for our data collection and analysis, ensuring we gain valuable insights from day one.

Responsibilities:

  • Work closely with the marketing team to understand the buyer journey and key conversion points.

  • Implement Google Tag Manager on our new e-commerce site from the ground floor.

  • Configure tags to track user behavior, conversions, and other relevant data points.

  • Establish data layer integration for seamless data flow.

  • Integrate Google Tag Manager with Google Analytics to pull data into our existing dashboards.

  • Monitor tag performance and troubleshoot any issues.

  • Analyze data and provide key learnings and recommendations for optimizing the tagging ecosystem.

    Requirements

Qualifications:

  • Proven experience implementing Google Tag Manager on websites.

  • Strong understanding of e-commerce analytics and common conversion tracking events.

  • Familiarity with HTML, CSS, and JavaScript (a plus).

  • Excellent analytical and problem-solving skills.

  • Meticulous attention to detail and a commitment to accuracy.

  • Ability to work independently and manage multiple priorities.

  • Excellent communication and collaboration skills.

Schedule:

  • This is a part-time role with a commitment of 20-30 hours per week for the first two weeks (during the launch phase).

  • After the initial launch, the role will transition to approximately 5 hours per week for ongoing monitoring and reporting.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .

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